Robin
Formerly American Lifetime, Robin is the new repositioning of the best selling day clock brand and growing tech company in the USA.
From repositioning and strategy, through name generation and brand visualisation, all aspects of the Robin rebrand were covered to ensure a harmonious new visual identity was created in line with the best selling day clock redesign. Robin emphasises clarity and support at the forefront of the brand, while presenting a reliable and trustworthy brand that cares for its customers. Robin is on a mission to help improve lives through simple-to-use technology.