Prenatal Care
A suite of concept products created in response to the staggering statistic of stillbirths increasing by 28% since the start of the coronavirus pandemic. Developed with insights from maternity ward doctors, as well as new and expecting mothers.
“Research shows that the past year has led to a shocking rise in stillbirths and deliberate harm to newborns. There is evidence to link both to an increase in mothers struggling with anxiety, stress and pre and postpartum depression, no doubt due to the additional pressure of having a baby in a pandemic.”
Working for a multitude of scenarios, these interactive objects offer a non-intrusive solution to help expecting parents manage pain, monitor their baby’s health, and build positive relationships with their unborn children during pregnancy.